What is SEO?
SEO (Search Engine Optimization) is the process of optimizing a website or webpage in order to get it to rank higher in relevant search engine result pages (SERPs). The goal of SEO is to increase the website's visibility, improve website usability and increase its traffic. To achieve this, SEO professionals use a variety of strategies, such as on-site optimization, off-site optimization, content marketing, link building and other tactics. On-site optimization refers to optimizing the website's design, code, and content in order to make the website more search engine friendly and make it easier for search engines to index and rank it. Off-site optimization refers to tactics that aim to increase the website's authority and trustworthiness, such as link building and social media promotion. Content marketing is another SEO tactic, which focuses on creating quality, engaging and relevant content for the website in order to attract visitors and build brand awareness. Ultimately, SEO works by helping websites get found by users searching for relevant keywords and phrases in search engines.
On-page vs. off-page SEO
On-page SEO is the practice of optimizing web page content and HTML source code to increase a page's visibility in search engines and SERPs (Search Engine Result Pages). These practices improve a website's relevancy for specific keywords and phrases, leading to higher rankings in search results. Tactics used in on-page SEO include optimizing content and HTML source coding, using header tags, creating keyword-rich title and meta tags, and creating internal links.
Off-page SEO is the process of improving the position of a website/page in SERPs by generating external or incoming links to it from other relevant websites. Tactics used in off-page SEO include link building and social media marketing. Social signals, such as likes, shares and reviews, are increasingly important factors in off-page rankings, as they act as a tangible indication of a website or page's popularity and relevance.
What is technical SEO?
Technical SEO is an umbrella term for the practices and strategies associated with optimizing a website’s backend structure and front-end user experience for the purpose of improving its visibility and rank on search engine result pages. Technical SEO activities include anything from configuring optimization settings in a content management system (CMS) such as WordPress, to utilizing website coding languages such as HTML, JavaScript, and CSS. It also involves optimizing page speed, page titles and page descriptions, heuristics, and fixing broken links and pages.
Tips on how to implement SEO
- Keyword Research: Start by researching targeted keywords relevant to the content you wish to optimize.
- Optimize Page Titles: Optimize each page’s HTML title tag to include the targeted keyword.
- Optimize Headings: Incorporate keywords into your headings and subheadings.
- Write Unique and Quality Content: As they say, “Content is King.” Quality and unique content is king when it comes to SEO.
- Use Strategic Internal Links: Use internal linking to drive visitors to other pages on your website.
- Optimize Images: Optimize images with targeted keywords and provide proper captions and alternative text.
- Use Quality Outbound Links: Referring to external websites in your content increases credibility and trustworthiness.
- Create Fresh Content: Create new content on a regular basis to keep visitors returning.
- Promote Your Content: Promote your content across social media, email, and other online channels.
- Monitor Your Progress: Use tools like Google Search Console and Ahrefs to track your SEO progress.
- Use descriptive, keyword-rich URLs: URLs should contain words that are meaningful and relevant to the type of content found on the page.
- Keep it short and sweet: URLs should be short and sweet with a maximum of 3-5 words separated by hyphens. Avoid using special characters or capitalization in order to keep URLs simple.
- Use static URLs when possible: Dynamic URLs with parameters and variables can confuse search engine crawlers and appear unprofessional from user experience perspective. Whenever possible, create static URLs which make use of words rather than numbers and variables..
Static URL:http://www.example.com/archive/january.htm.
Dynamic URl: [https://code.google.com/p/google-checkout-php-sample-code/issues/detail?id=31]
- Don’t use capital letters or special characters: Using capitals in a URL can be tricky for some servers and search engines like Google may also be confused by URLs containing special characters.
- Use an SEO friendly URL structure: There are a few common URL structures that work well for SEO like using category and sub-category names in the URL.
- Avoid duplicate content: Duplicate content can harm your SEO rankings, so make sure that your URLs are unique and link to separate pages
SEO tools
There are a variety of SEO tools, such as keyword research, website audits, content performance, link checking, backlink analysis, and competitor analysis. Each of these tools provides tools and insights to help generate more visibility and reach online. They can help identify areas of under performance, show progress over time, and demonstrate successes and failures of strategies. SEO tools are incredibly important for helping successful SEO campaigns, as the right data and analysis will help optimize website content and technical setup to ensure maximum visibility and performance in the search engines. It is important to use the right tools for the job in order to achieve maximum SEO preference for your website.
Some examples of popular SEO tools are
What is domain authority and how it relates to SEO
Domain authority is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). SEO specialists use domain authority as one of many factors to measure the strength of a website and to benchmark it against its competitors. Domain authority is measured on a scale of 0-100, with higher scores corresponding to a greater ability to rank. Factors such as the quality and quantity of links, SEO performance, and age of the domain are used to calculate domain authority.
How Empty Chair Co. Can help with SEO
Empty Chair Co can assist with SEO by providing strategic guidance and implementation services tailored to the specific needs and goals of your website. We specialize in creating SEO campaigns that are tailored to your brand and industry and are designed to improve the visibility of your website in the search engine results pages. We can develop a customized SEO strategy and optimization program to boost the visibility and presence of your website online. We can also analyze and optimize existing SEO campaigns, as well as develop new strategies and tactics to drive better performance. Whether you are looking for quick improvement in rankings or need to launch a long-term SEO program, Empty Chair Co can create a plan that will achieve the best results.
